Vijay Deverakonda's skincare brand UNHYPE has sold out its launch edition of VD Signature Routines within two weeks of opening pre-bookings.
What we know
- According to the brand, the limited launch edition comprised 10,000 routines, or 30,000 individual skincare products, across its Acne Safe and Brightening ranges.The brand said the launch edition generated Rs 1.3 crore in revenue during the two-week period.
- Pre-bookings for the VD Signature Routines opened on September 11, with the first shipments scheduled to begin from September 21.The VD Signature Routines follow a three-step skincare format comprising a face wash, moisturiser and sunscreen.
- The products were launched across two routines, Acne Safe and Brightening.
- Vijay Deverakonda reacts to UNHYPE sell-out Commenting on the response to the launch, Vijay Deverakonda, co-founder of UNHYPE, thanked customers who purchased the limited-edition routines.
- “I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare.
The publisher RSS feed provided this excerpt/brief. Movies Reviews does not copy full copyrighted articles unless the source feed or a licensed API supplies that full text.