India's rapidly expanding microdrama ecosystem has just thrown up another striking indicator of how quickly the format is gaining ground.
What we know
- Short-drama apps are no longer merely competing with each other for attention.
- They are now rubbing shoulders with some of the biggest OTT and entertainment platforms in the country.As per AppBrain's September 30 ranking of the top free Entertainment apps in India, VibeShort: AI Short Dramas occupied the No.
- 1 position, ahead of streaming giants Netflix and Amazon Prime Video, which were ranked No.
- 2 and No.
- 3 respectively.
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