The Indian Superbike League (ISBL) today announced actor-entrepreneur and one of India’s most-followed motorcycle icons, John Abraham, as Strategic Advisor.
What we know
- The league also launched a high-octane promo film that introduces ISBL as the future of superbike racing in India.With John Abraham at the centre of its launch, ISBL brings together motorsport, entertainment and pop culture to introduce a new sporting proposition to India.
- The film marks the first major expression of ISBL’s identity as a sport-meets-entertainment property, built around performance, technology, personalities, competition and India’s enduring motorcycle culture.Speaking about his association with ISBL, John Abraham, Strategic Advisor, Indian Superbike League, said, "Motorcycles have always been a deeply personal passion.
- Being a sports team owner has also taught me what it takes to turn belief into sustained commitment.
- ISBL brings those two parts of my life together.
- I want to help young Indian riders get the opportunities they deserve and share the thrill of motorcycle racing with a whole new generation of fans.
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